In view of the vast magnitude of the task of reaching out to nearly one third of the population
living below the poverty line in rural areas, their geographical spread and diversities, it was felt that dissemination of information has to be sustained over a period of time and also that in order to make communication effective, it has to be in the language and idiom of the target groups.
Accordingly, efforts were made during the year, through Electronic Media and Print Media to
disseminate information in regional languages and dialects, besides Hindi and English. In addition, the Action Plan also envisages IEC activities through other modes of communication, outdoor publicity and other conventional and nonconventional modes of communication for reaching out to the people in rural areas.